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Barilla makes mealtimes more meaningful | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Rebecca Harris | June 12, 2015

Barilla Canada has launched a campaign to connect Canadian families at dinnertime.

The pasta brand’s “Share the Table” initiative features a microsite, with recipes and tips to help Canadians make mealtimes more meaningful. For example, a “pasta charades” game can be downloaded “to get the conversation and the family fun started at the table.”

http://www.canadiangrocer.com/top-stories/barilla-canada-makes-mealtimes-more-meaningful-54485
 

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